I have been looking into the vast number of options available for retailers to move into the ecommerce space. It is a daunting task to understand your businesses requirements, let alone who will best meet them. even choosing between a licensed, hosted or SaaS model requires some significant forsignt into the future of your eCommerce business.

From the chair of the marketer, the key things to evaluate are:

1. Content management capability - content is still king
2. Site tools - you must have to tools (or at least be able to integrate them in) to engage the customer in order to convert
3. Site optimisation - your site must have a platofrm that works for optimisation and not against
4. Customer understanding & relevance -
5. Conversion - ensure you can improve the end game
6. Social media integration - it’s not going away so plan for it
7. Performance marketing tools - search, email etc need to be fully integrated into the platform
8. Cross channel -  synchronicity and integration with your other channels
9. Flexibility & integration - the key to longevity and performance and true multi-channel integration

Thoughs?

Paul