In December 2008, Frost & Sullivan estimated that mobile subscriptions would pass 50% worldwide in 2013. That’s over 3.3 billion mobile phone subscriptions.  According to the report, at the end of  2008 there were close to 2.6 billion mobile subscriptions.  And thanks to the launch of the iPhone access to the Internet from a mobile handset is becoming more common.  As data plans drop in price and handset numbers continue to grow it is fair to say mobile phone usage, and the number of available mobile Internet sites, should jump significantly over the next 12 to 18 months.

Today you can already find a multitude of sites optimised for mobile handsets including Google, Facebook, eBay, BBC, The Sydney Morning Herald, Yellow Pages, Where Is, News, Drive, Cars Guide and Trading Post just to name a few.  And as of this Thursday (12th March) Lasoo.com.au will be added to this list.

The addition of Lasoo Mobile to the product suite adds yet another channel for Australian retailers to get their advertising message in front of a (location) targeted, and engaged audience.  For the savvy retailers who are interested in having their own branded mobile site, Thursday will also see the launch of the Mobile Offers product.

Lasoo Mobile in brief:

• Set-location feature so online relevant offers are displayed
• Free text search across all the 10,000 plus offers from lasoo.com.au
• Browse by category and sub category
• Search within a category
• Browse by retailer
• Search within a retailer
• Store locator to find the nearest retail store

Lasoo Mobile - Video Walk-through (Audio Not Required)

Mobile Offers in brief:

• Set-location feature so online relevant offers are displayed
• Free text search
• Browse by category and sub category
• Search within a category
• Store locator to find the nearest retail store

Mobile Offers - Video Walk-through (Audio Not Required)